An Art Exhibition in the Complete Darkness to Activate our Brain

4 - 9 June, 2024

Can You Afford to ‘Pay’ Attention? is an immersive, multi-sensory art exhibition that reimagines the traditional gallery experience by eliminating all ambient light. Set entirely in darkness, the exhibition invites visitors to navigate the space using individual medical-grade torches. This deliberate design removes visual overstimulation and forces a slower, more focused engagement with each artwork—challenging our increasingly distracted modes of perception.

Visitors begin their journey through a 50-meter candlelit hallway, creating a contemplative, almost ritualistic transition into the space.

Upon entering the gallery, the full sensory immersion unfolds—featuring works that activate vision, texture, and scent in the absence of light.

The project integrates Neuroaesthetic Research Findings into shaping the experience.

Drawing on evidence-based theories such as

  • Spotlight Theory of Attention and

  • Cognitive benefits of darkness in enhancing creativity, relaxation, and sensory awareness.


An Immersive Art Exhibition

What are the Sciences behind the Exhibition?

1.

First, the Spotlight Theory of Attention (Klatt & Memmert, 2021). This theory suggests that our attention is like a spotlight, focusing intensely on one area while ignoring others. By isolating each artwork with individual lighting, we help you to engage fully with the artwork, one at a time.

2.

Second, freedom from constraints (Steidle & Werth, 2013). Darkness has been shown to boost creativity by removing visual distractions and allowing the mind to wander more freely. In this dark environment, your creativity can flourish as you engage with the artwork.

3.

Finally, our sense of olfactory stimulation is enhanced in the dark (Dining in the Dark, n.d.). You may have noticed that some of our artworks contain unique smells. Our brains are wired to heighten our other senses when one is diminished. In the absence of light, your sense of smell becomes more sensitive, adding another layer to your experience with the artwork.

In a world increasingly filled with highly stimulating media, it can be challenging to slow down and focus on a single task.

A study found a 123% increase in ADHD prevalence among adults in the United States between 2007 and 2016.

This exhibition aims to
create an environment where visitors can

slow down,

be present,

and focus

on one artwork at a time!

Special Programs

8 June 2024, 2:00pm

"Be Present with Yourself"

a mindful walking and slow art experience designed to help participants shift their attention to the present moment and engage deeply with the artworks.

Led by Mu Qing

8 June 2024, 3:30pm

"Arborist Tryst"

a dynamic and immersive element to the exhibition experience.

Performed by Rosie Mullan

Exhibition Review

Jonathan Miles

Paninter, Art Critic; RCA

Previous
Previous

2025 Salone Milan Design Week - an "Art + Design' Exhibition

Next
Next

Symphony of Senses - The 'Five Senses' Exhibition